Marketing used to be about creating a myth and selling it to an audience, telling them why they should buy your product.
Now it’s about telling a truth and sharing experiences in a way that makes your customer the hero of the story.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
Just as a picture paints a thousand words, the right words paint a thousand pictures. Language, texture, timbre and tone tell a story, but authenticity coupled with craft is what invites people to read more.
Advertising and marketing can help build brands, but authenticity is what makes them last.
When people believe they share values with a company, they will not only be loyal to the brand, they will become the brand’s most ardent evangelists.
Social media marketing without quality content is putting the digital cart before the horse. For all our advances in communications technology, carts still don’t move horses. Integrated marketing starts with developing a strategy, follows through with targeted, focused content, then analyzes and optimizes for success.
As a creative director and marketing professional, I have a background as a visual designer and also as a copywriter and editor. I'm able to manage and direct both the look and the story involved in brand communications, whether the objective is a refreshed brand identity, PR, traditional advertising, or content marketing.
I specialize in helping emerging brands develop or refine their identity to achieve greater market reach, visibility and engagement by providing strategy, execution, and content for social media, digital and traditional marketing, and PR.
My passion for storytelling and igniting brands is matched only by my passion for riding bikes. I am a sponsored amateur mountain bike racer and dedicated advocate for the sport. My career objective is to help outdoor, bike, and other passion-fueled businesses and brands meet and exceed their brand communication and marketing goals.
web content, consumer catalogs, product descriptions, email newsletters
cycling, sports, fitness, wellness, health, psychology
blogging, email newsletters, social media, paid media
identity, infographics, product packaging, digital and print ad campaigns, web site UX and front-end development
Get in touch
Hit me up and I'll get back to you.