Content is (Still) King, but Data is Using the Force, Luke

So you’ve finally decided to take your small business or emerging brand to the next level. You’ve decided to overhaul your 10-year-old website and make it responsive. You’ve started to email newsletters to customers more regularly. You’ve got a Facebook page and you post something once a week. Maybe you’ve set up a blog and[…]

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Successful Marketing is Meeting Your Customers Where They Are

Recently I had a conversation with a local small business owner who suggested social media marketing was on the decline. “People are burned out and tired of it,” he said. “I’m not sure it’s worth the effort.” This is not an unfamiliar refrain; I‘ve heard it many times, always from a small-to medium sized business[…]