editorial

sugar wheel works still lifeYOUR RIDE, YOUR RULES: SWEAT WITH SWAGGER
categories: editorial feature, bike industry, athlete profile
Every professional athlete started out as a beginner and has told themselves “I can’t” at one time or another. But whether you can or can’t is a choice. You have to be your own hero… I have friends who are Olympic athletes—the best of the best in the world—who sit there in moments of self-doubt, telling themselves “I’m a total f*cking fraud.” So, I think it’s important to remember we’re all battling the same sh*t inside. Read more>

 


sugar wheel works still lifeYOUR RIDE, YOUR RULES: THE GOOD LIFE OF HANNAH BARNES
categories: editorial feature, bike industry, athlete profile
It’s been said that to succeed in bike racing, one must reach deep into one’s “suitcase of suffering” to pull out the strength, speed, and power needed to win—or even to merely survive. It conjures an image of a heavy, old battered suitcase, packed with the weight of strict training regimens and more losses than wins. But for Hannah Barnes, professional mountain bike racer, her racing bags are carry-on sized and fit neatly in the overhead bins… Read more>

 


sugar wheel works still lifeSTRESS RELIEF AT SUGAR WHEEL WORKS
categories: editorial feature, bike industry, B2B, how-to
When Jude Kirstein Gerace launched Sugar Wheel Works she set a humble goal for her first year in business: to build 12 wheels for people she didn’t know. She ended up making a hundred. Since then, Sugar Wheel Works has built thousands of wheels — all by hand — for everyone from every day commuters to professional and elite level road, cyclocross, mountain and triathlon athletes. Read more>

 


photo: kunsman share the road DYING TO BE SEEN
categories: editorial feature, news
“At the top of every kid’s list of desired super powers, two reign supreme: the powers of flight and invisibility. As we grow up we abandon our daydreams of super powers, but we find the feeling of flight when we skate, ski, surf, or ride. Some of us carry the love of flight forward into our adult lives as cyclists. Unfortunately we quickly discover we are as vulnerable as Clark Kent with a chunk of Kryptonite. As cyclists, we all possess the same vulnerability. We are invisible…  Read more>

 


bike stolen? there's an app for thatBIKE STOLEN? THERE’S AN APP FOR THAT
categories: editorial feature, news, sports, press release
“To say we dirt lovers are a passionate lot is an understatement. We ride because dirt is our church, our salvation, and whatever differences we have in how we ride—or what or where or with whom—nothing rankles us more than having our bike stolen. Thieves will steal you blind faster than you can say “Terminal Gravity IPA, please” after your ride. Read more>

 


NTWA kids MTB day image
NWTA INCREASES TRACTION WITH NEW LEADERSHIP

categories: editorial feature, PR, sports, community
“As mountain biking demands increase in the Portland metropolitan surrounding area the need for organized community participation also increases. The Northwest Trail Alliance (NWTA) has been getting mountain bikers together to advocate for, plan, build, maintain and ride on the trails they love since 1988. Based in Portland, Ore., the nonprofit… Read more>

 


better than vacation photoBEER WEST MAGAZINE: BETTER THAN VACATION
categories: editorial feature, lifestyle, outdoor, food + drink
“My life is better than your vacation”. It’s a feisty declaration, seen on many a four-wheel-drive vehicle in mountain towns. Bend, Oregon is no exception. I should know. Next to the scratched and faded “Keep Portland Beered” bumper sticker sits a glossy new strip of vinyl announcing that my life is indeed better now that I’ve made Bend my home… Read more>

 


nike terra kiger
NOT A RUNNER: AN UNLIKELY NIKE TERRA KIGER REVIEW

categories: product review, editorial, lifestyle, sport, athletics
I could tell you about the product specs; what Nike says makes them awesome. I could detail the materials, talk about the comfy mesh uppers, the grippy rubber, the high tech seamless construction that fits like a glove made of feathery angels. But does any of that really mean anything? After all, I just wanted to know if I could run a mile without stopping so if the man of my dreams came along I could keep up… Read more>

 


silver moon pilsner winner
BEER WEST MAGAZINE: GUARANTEED WINNER

categories: editorial, product review, food + drink
In a region dominated by hopped-up IPAs and heavy, dark beers, where winters are long, cold, and rainy, it seems a pilsner would be doomed to a lifespan equal to that of a fruit fly drifting lazily about the mash tun. That is, until a passionate brewmaster who’s crazy about Bohemian-style lagers presents us with a crisp, hip alternative to the same old, same old… Read more>