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 MY NAME IS ÜMA

I GET SH*T DONE

I am the Anthony Bourdain of brand strategy. I will tell you exactly what’s wrong with the menu and then fix you a plate that's perfection.

 

You can feel when something’s off. The message is close, but not clear or compelling. The work looks good, but it’s not moving the needle. Everyone’s involved, but no one’s making informed decisions—and you know the vibe-coded, design-by-committee approach isn't working.

That’s where I come in.

I figure out what’s off, make the call on what needs to change, and get it moving.

If something’s off and you can’t quite see it, I can. Tell me what’s going on and I’ll tell you what it looks like from here.

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Part analyst. Part fixer. Part culture-builder. Always going to tell you the truth.

I don’t come in with a framework or a preset process. I come in and look at what’s actually there—what’s being said, what’s being built, how decisions are getting made—and where it’s breaking down.

My background spans writing, design, strategy, and product development, but the throughline is the same: stepping into complexity and making it coherent. Sometimes that’s messaging. Sometimes it’s a team that’s stuck. Sometimes it’s a body of work that looks right but isn’t doing its job.

I originally hired Uma to keep my feet to the fire as my small business scales. I quickly realized what a strong collaborator she is, and she's now regularly ghostwriting, an accountability partner, and elevating all Radius communications. I am so grateful I hired her to navigate how Radius shows up during COVID and as a values-driven company committed to antiracism.

 

LORI EBERLY

Radius Executive Coaching & Development

Uma is smart, strategic, and has a passionate dedication to excellence. Her desire to create real results for her clients ensures effective engagements. She is a master storyteller, fearless networker, and strong communicator with the ability to engage a wide variety of audiences with honesty and authenticity.

CIARA PRESSLER

Pregame

The projects I worked with Üma have been some of the smoothest projects, the best launches, and happiest clients in my years as an agency owner. Üma is very communicative and responsive, but beyond that, Üma understands the power of storytelling. She infuses her work with a depth of feeling that clients love.

KRONDA ADAIR

KARVEL DIGITAL

Product + business model reset—health tech startup
The existing model wasn’t sustainable—too resource-heavy, not enough margin. I identified a more viable product opportunity, rebuilt the budget and business strategy around it, and developed a new offering designed to scale with fewer resources. I led the planning, development, and launch, while shifting how the work was owned, executed, and marketed.

Turned organizational transition & chaos into clarity

After a major rebrand and restructuring, the organization was stretched thin across staffing, planning, and brand stewardship. I was brought in to run a critical end-of-year campaign with limited resources. I focused on data-driven storytelling and multimedia to make the work more direct and legible, reengaging an audience segment that had gone quiet.

Thought leadership & business direction

Initially hired to write, edit, and manage email strategy, the role quickly evolved into a deeper partnership. We shifted toward a model centered on service and human connection, and built the messaging around that, rather than leaning on typical B2B sales and marketing tactics.

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Üma Kleppinger
brand. communications. marketing. strategy.

LET’S CONNECT

TEL: 503-278-5969

© 2024 Üma KLEPPINGER