ÜMA KLEPPINGER | creative. content. strategy
danner boots
Produced conversion-oriented copy crafted for a seasonal and product-focused digital campaigns. I matched tone to brand while driving action for integrated landing pages and email marketing.
► email marketing, landing pages, CPG copywriting
trace-X
I worked with the founder of Trace-X to shape the brand from the ground up—starting with brand positioning and messaging, then translating that into a clean visual identity and a fully designed, secure website. I created foundational web copy and built out a content strategy focused on clarity, user trust, and educational value. Digital content and collateral included plain-language explainers, privacy tutorials, and search-optimized pieces that supported the startup’s credibility and audience growth at launch.
► branding & identity, marketing strategy, SEO content creation, web design and development
project 529
I developed campaign copy, community engagement content, and digital storytelling for Project 529—a bike security initiative with bold brand voice and deep community roots. My work supported petition campaigns, festival activations, and in-store partnerships, blending humor and urgency across email, web, and event content. The “Bike Thieves Suck” campaign anchored our message with clarity and attitude, while supporting advocacy efforts and product adoption across North America.
► email marketing, landing pages, consumer-direct copywriting
BH Startup Lead Gen
A downloadable resource I concepted, wrote, and produced as the cornerstone of a digital lead-gen campaign aimed at concerned parents of neurodivergent teens and young adults. Blended evidence-based behavioral psychology with tactical, empowering content to drive opt-ins.
► Audience targeting, funnel creation, lead generation, copywriting for conversion
