Net2Vault provides managed services for NetApp including backup, disaster and recovery services. When the company decided to begin advertising their services in print magazines for their target audience, they contact me to write and produce their ad. The result was a playful, light approach to a serious pain point for their customers—all in a way that transcended stereotypical "tech" ads.
Often, less is more and simple language conveys complex meaning. Good creative direction intersects the visual and narrative storytelling, both.
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