ÜMA KLEPPINGER | creative. content. strategy
imbue
Developed a full-spectrum brand messaging guide—including voice, tone, personas, and competitive positioning—for a startup athletic apparel brand focused on sustainability, style, and inclusion.
cyclone bicycle supply
Led a brand refresh for Cyclone Bicycle Supply—a B2B distributor— which included developing an updated voice and style guide, new messaging, identity elements, and a modernized visual system across digital and print, including producing this brand book for select retailers.
imbue
Researched and wrote a high-visibility anchor piece to drive inbound traffic and reinforce the company’s value to clients and candidates alike—positioning Onward as a consultative partner, not just a staffing vendor.
The guide combined national salary data with industry-specific context across creative, marketing, and technology roles. I also produced companion content—blog posts, role explainers, and hiring insights—to extend the guide’s impact across channels.
on running
In their first year in the American athletic footwear market, I was brought in to develop the narrative framework and initial content for On's first Impact Report, shaping a clear, values-driven story around their sustainability goals. While the final version evolved through internal revisions, the work reflects my ability to synthesize technical data, align with brand voice, and position ESG messaging for stakeholder audiences.
I also produced positioning statements and digital content to spotlight On's commitment to sustainability.