ÜMA KLEPPINGER | creative. content. strategy
imbue
Developed a full-spectrum brand messaging guide—including voice, tone, personas, and competitive positioning—for a startup athletic apparel brand focused on sustainability, style, and inclusion.
► brand development, brand voice, audience research
cyclone bicycle supply
Led a brand refresh for Cyclone Bicycle Supply—a B2B distributor— which included developing an updated voice and style guide, new messaging, identity elements, and a modernized visual system across digital and print, including producing this brand book for select retailers.
► brand identity refresh, voice & style guide development, digital communications, web design
onward search
Researched and wrote a high-visibility anchor piece to drive inbound traffic and reinforce the company’s value to clients and candidates alike—positioning Onward as a consultative partner, not just a staffing vendor.
The guide combined national salary data with industry-specific context across creative, marketing, and technology roles. I also produced companion content—blog posts, role explainers, and hiring insights—to extend the guide’s impact across channels.
► research & reporting, brand journalism & positioning, data storytelling, content marketing
