ÜMA KLEPPINGER | creative. content. strategy
yakima
In addition to writing product copy copy for this printed and digital Yakima catalog, I interviewedincluding feature profiles of advocacy organizations, product copy, and taglines. I also helped develop the brand voice guide, aligning narrative, tone, and messaging across consumer-facing materials.
► brand journalism, editorial, copywriting, stakeholder interviewing
specialized
I was hired as Editor-in-Chief to launch Specialized’s women’s digital magazine, Your Ride, Your Rules, and served as lead writer. I wrote the feature stories and interviews with celebrity talent, developed and maintained the editorial calendar, and hired and directed freelance photographers and editorial contributors.
► editorial management, brand journalism, essay and feature writing
on running
In their first year in the American athletic footwear market, I was brought in to develop the narrative framework and initial content for On's first Impact Report, shaping a clear, values-driven story around their sustainability goals. While the final version evolved through internal revisions, the work reflects my ability to synthesize technical data, align with brand voice, and position ESG messaging for stakeholder audiences.
► long-form, research & reporting, data storytelling
golocalpdx
Reported and wrote long-form and service journalism covering cycling culture, transportation and public safety, and outdoor recreation in Portland, and the broader Pacific Northwest. The work blends original reporting with accessible storytelling for a general audience—translating niche topics into timely, widely readable pieces.
► reported journalism, narrative features, op-eds, and persuasive voice
