ÜMA KLEPPINGER | creative. content. strategy
american whitewater
Narrative advocacy feature spotlighting river conservation through place-based storytelling, written to translate environmental protection into human and cultural stakes for a broad audience. Originally commissioned for a brand catalog, the piece centers public-interest messaging over promotion.
► advocacy storytelling, audience translation, place-based narrative, mission-driven brand writing
fundraising appeal + impact reporting
Developed a donor-facing impact brief and direct-mail appeal that paired human-centered storytelling with clear, data-driven outcomes. The work reframed housing justice as a continuum of support—using design, narrative, and metrics to show both urgency and effectiveness.
► fundraising strategy, data storytelling, donor communications, impact reporting, editorial direction
equity capital collective
Advocacy-driven fundraising platform reframing capital access as a learnable skill rather than a gatekept privilege. Full-site copy articulates an equity-centered methodology for founders historically excluded from traditional funding networks, translating structural critique into clear, action-oriented pathways for raising capital.
► fundraising advocacy, equity-centered narrative, conversion strategy, service architecture, audience translation
