I’m a writer whose work spans brand journalism, long-form editorial, copywriting, and narrative-driven marketing. I specialize in shaping complex ideas into clear, compelling stories—whether that’s for consumer brands, publications, or campaigns.
üma kleppinger
THE BACKSTORY
With roots deep in publishing, early-stage startups, and purpose-driven organizations, I’ve worked on both the visual design and the narrative sides of storytelling. The publications I’ve written for, edited, designed and produced run the gamut from business management to Buddhism, from politics to punk rock, and from wellness to wheels.
As a copywriter, I've got chops in both consumer-facing content and B2B. I'm also a deft editor, accountability partner, and communications strategist. As a creative director, I know that the intersection of visual and narrative storytelling cannot be underestimated.
The cool, misty mountain magic of the Pacific Northwest restores me. Collaboration inspires me. Problem-solving fires me up. Kindness is my religion and working to make a difference in this crazy world of ours gets me out of bed in the morning.
Work With Me
I’ve spent most of my career in freelance, consulting, and contract roles, including long-term engagements across publishing, fitness, consumer goods, healthtech and nonprofit advocacy. I’m open to project-based, contract, or full-time roles that value strong writing, narrative clarity, and experienced creative judgment and expert discernment.
Here’s what my clients have to say about working with me.
ÜMA KLEPPINGER
creative. content. strategy.
I help values-driven brands and businesses communicate their value in ways their audience can feel. I work on brand messaging, internal language, copywriting, voice- and data-driven strategy, as well as visual storytelling. Clients bring me in when their story no longer matches their reality or they're not getting the desired results.