Follow Your Bliss
Straight to Hell
Part memoir, part manifesto, and part survival guide for anyone who’s ever felt gaslit by hustle culture, betrayed by their own ambition, or crushed by the very dreams they were told to chase.
EXPECTED RELEASE DATE OCT 2025
The map was a lie.
You followed the map. You pursued your dreams and chased your bliss. You turned your passion into your paycheck. You believed the promise: Do what you love and the money will follow.
Follow Your Bliss (Straight to Hell) is not a redemption arc. It’s a reckoning. A field guide for what happens when the dream collapses—when your creative spark becomes your survival strategy, when the work that once lit you up starts burning you down. It's a book for the ones who tried to do everything “right,” only to realize the game was rigged from the start.
Part memoir, part manifesto, part survival guide, this is a story shaped by a neurodivergent perspective. Written for anyone who's ever felt chewed up by capitalism, betrayed by their own ambition, or exhausted by the endless grind, Follow Your Bliss is not here to fix you. It's not advice. It's a dare: to do the thing that calls you, even when it might lead to ruin (but do it with your eyes wide open).
Sign up above to get early excerpts, sneak peeks, and the occasional dispatch from the edge. This isn’t a blueprint. It’s a burn book for the age of collapse.
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Üma Kleppinger is a marketing and communications strategist who helps organizations navigate the gap between what they think they’re communicating and what people actually hear. When she’s not helping other people figure out their brand strategy and messaging, she’s writing brutally honest dispatches about what happens when passion meets capitalism and neurodivergence meets norms. She lives in Portland, Oregon, where she is still waiting for the money to follow. This is her second book.