I’m a writer whose work spans brand journalism, long-form editorial, CPG copywriting, and narrative-driven marketing. I specialize in shaping complex ideas into clear, compelling stories—whether that’s for consumer brands, publications, or campaigns that need to sound like real humans. I’m brought in to shape voice, positioning, and narrative.
üma kleppinger
THE BACKSTORY
With roots deep in publishing, early-stage startups, and purpose-driven organizations, I’ve worked on both the visual design and the narrative sides of storytelling. The publications I’ve written for, edited, designed and produced run the gamut from business management to Buddhism, from politics to punk rock, and from wellness to wheels.
As a copywriter, I've got chops in both consumer facing content and B2B. I'm also a deft editor, accountability partner, and communications strategist. As a creative director, I know the intersection of visual and narrative storytelling cannot be underestimated.
My leadership style is relational and justice-oriented. To that end, sustainability, social justice, and community activism drives me. The cool, cloudy, misty magic of the Pacific Northwest restores me. Collaboration inspires me.
Kindness is my religion and working to make a difference in this crazy world of ours gets me out of bed in the morning.
Work With Me
I’ve spent most of my career in consulting and contract roles, including long-term engagements across publishing, fitness, consumer goods, healthtech and nonprofit advocacy. I’m open to project-based, contract, or full-time roles that value strong writing, narrative clarity, and experienced creative judgment.
Here’s what my clients have to say about working with me.
IN A NUTSHELL
Üma Kleppinger helps organizations and brands say what they mean—out loud, on purpose, and in ways their audience can feel. I work on brand messaging, internal language, straight copywriting, and voice-driven strategy—especially when the story no longer matches the reality.