üma kleppinger
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CYCLONE

Initially brought on as the content marketing manager, my role evolved into a brand manager and marketing lead. Working closely with the product and sales manager, I wrote and designed all marketing communications, web copy, and brand journalism to go along with both a rebrand and a positional shift as the B2B distributor expanded to include direct-to-consumer sales for exclusive European brands, such as Cinelli bicycles and Exposure lights.

I also directed design and development of the initial launch of Cinelli-USA website,as well as implementing a new brand ambassador program and strategic partnerships with Filmed by Bike.

SCREEN SHOT OF BRAND BOOK

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B2B, CONTENT MARKETING

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IN A NUTSHELL

Üma Kleppinger is a communications consultant helping emerging businesses and regenerative and sustainability nonprofits with content and authority marketing, communications strategy and execution.

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