communications + content strategy

Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.

—SUN TZU

Without a strong understanding of your audience, no amount of compelling copy or electrifying prose is going to make your customer smash the BUY NOW button.

Yet all too often, clients come to me for writing without having a clear brand communications strategy to guide the work.

Some writers will take your money anyway and throw together some fly-by-the-seat-of-your-pants copy, knowing it likely won't hit the target.

I'm not one of them.

I'm not interested in winning fancy agency awards. I want to produce results for my clients. If you don't have a brand strategy, aren't sure who your perfect customer is, and have no real plan for your content marketing, we should start with a conversation about creating a strategic approach so we can rise above the noise, together.

"Üma is such wonderful writer. She is both VERY professional—delivering quality writing requiring very little editing—and she's playful and fun to work with, too!"

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Other Book Publishing Work

I came to writing through the side door. I began my career in publishing as a a designer, then a creative director. And you know what they say about art directors: once an art director always an art director!

As a result I have designed and produced books for other authors, as well as ghostwriting thought-leadership and business books and ebooks for clients.

Though it's often helpful to have some subject matter knowledge when I'm ghostwriting, it's not critical. What is essential, however, is sterling research and interview abilities.

The goal of ghostwriting is to produce a work that reads as though the author penned it themselves. Due to the exclusive nature of ghostwriting, I'm bound by nondisclosure agreements not to share that work or divulge the nature of it.

If you're looking for a ghostwriter, use the form below to get in touch to se if we might be a good fit to produce your book.

Work With Me

Need help with writing, editing, or communications strategy? Want an old-fashioned PDF portfolio to flip through? Send me a note and I'll follow up to discuss your writing and communication needs.

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None of that bizarrely perky formulaic nurture sequence stuff.

Just good stories about good people doing good stuff. And maybe a little creative nonfiction now and then. Stuff that'll make you think, laugh, or cry—sometimes all at once.

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IN A NUTSHELL

Üma Kleppinger is a freelance writer and communications consultant helping emerging businesses and nonprofits with content and authority marketing, communications strategy, and execution.

LET'S CONNECT

hello (AT) umakleppinger.com

(503) 819-6953