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Many nonprofits struggle to keep up with annual reporting requirements on a regular basis, which damages trust and calls accountability into question.

While working as the communications lead at a Portland housing nonprofit, I created a stop-gap measure to address these concerns until the next annual report could be created. This highly successful campaign paired data-driven storytelling in a scannable design with narrative storytelling on the reverse side to emphasize the real human-to-human impact. (Narrative storytelling withheld for privacy reasons.)

The campaign successfully reengaged lapsed donors and new sponsors.