üma kleppinger
writing samples
DANNER
EMAIL AND LANDING PAGE COPY
Danner is an iconic Oregon outdoor brand with deep roots in creating sustainable, durable footwear and gear. I was pleased to collaborate with their marketing team on their winter email campaigns and landing pages. Here's some of the feedback I got from the Project Manager:
"We like our ruggedness and grit to come through our content. Üma did a great job balancing a bit of brand attitude with simple, direct language for product attributes in the descriptions. I was grateful for her help; Üma was a fantastic collaborator for us."
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B2B, COPYWRITING
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