Strong brands don’t happen by luck.

They are built through deliberate choices about positioning, messaging, identity, and perception.

For more than 20 years, I’ve helped companies make those choices—developing brands, refining messaging and identity, building campaigns, and telling stories that connect with the right audiences.

When the positioning, messaging, branding, or marketing no longer reflect where the business is headed, I determine what needs to change and then make it happen.

➤ Messaging & Narrative Development

Developing frameworks, website, service, and product copy, campaign themes, brand language, and narratives that create consistency across channels to build trust and communicate value.

➤ Brand Strategy & Positioning

Defining market position, differentiation, audience strategy, and brand direction to guide marketing decisions.

➤ Integrated Marketing & Content Leadership

Developing content ecosystems, campaigns, editorial direction, websites, and audience engagement initiatives that support visibility, awareness, and growth.

➤ Brand Identity & Creative Direction

Visual identities and narratives, brand expression, and creative direction to bring messaging to life.

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  • Strong pattern recognition and strategic thinking.
  • Able to identify the gap between how organizations see themselves and how they are perceived by others.
  • Equally comfortable shaping strategy and executing the work.
  • Deep experience translating complexity into clarity.
  • Strong writer, editor, storyteller, and creative director.
  • Known for connecting ideas across disciplines and uncovering opportunities others miss.
  • Approaches branding, marketing, content, and storytelling as interconnected parts of a larger system rather than isolated tactics.

SELECT CLIENTS

  • ON Running
  • Specialized Bicycles
  • Danner
  • Yakima
  • Verde PR
  • Onward Search HR
  • Equity Capital Collective (EqCo)
  • Guidea
  • Our Just Future
  • Daygold
  • IRL Social Skills
  • Roger That
  • PrrlLabs
  • Trace-X

  • Brand strategy and positioning
  • Copywriting (short form, marketing-focused)
  • Long-form content writing
  • Marketing leadership
  • Messaging development
  • Identity development
  • Content strategy
  • Thought leadership
  • Campaign development
  • Brand and editorial journalism

I’m a huge fan of the Oxford comma and curly quotes. And I’ve been using em dashes—correctly, I might add—since before Sam Altman dropped out of Stanford University. AP or Chicago, you chose.

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I originally hired Uma to keep my feet to the fire as my small business scales. I quickly realized what a strong collaborator she is, and she's now regularly ghostwriting, an accountability partner, and elevating all Radius communications. I am so grateful I hired her to navigate how Radius shows up during COVID and as a values-driven company committed to antiracism.

 

LORI EBERLY

Radius Executive Coaching & Development

Uma is smart, strategic, and has a passionate dedication to excellence. Her desire to create real results for her clients ensures effective engagements. She is a master storyteller, fearless networker, and strong communicator with the ability to engage a wide variety of audiences with honesty and authenticity.

CIARA PRESSLER

Pregame

The projects I worked with Üma have been some of the smoothest projects, the best launches, and happiest clients in my years as an agency owner. Üma is very communicative and responsive, but beyond that, Üma understands the power of storytelling. She infuses her work with a depth of feeling that clients love.

KRONDA ADAIR

KARVEL DIGITAL
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Üma Kleppinger
brand. communications. marketing. strategy.

LET’S CONNECT

TEL: 503-278-5969

© 2026 Üma KLEPPINGER • Based in the pacific northwest • serving businesses and brands  coast to coast